How Can Virtual Influencers Transform Educational Outreach?
As social media influencers increasingly shape public discourse, responsible influencing practices have become critical. The European Influencers Academy (EIA) at NHL Stenden University of Applied Sciences addresses this through educational programmes for micro-influencers, yet faces scalability constraints inherent to in-person formats. This session introduces an innovative solution: leveraging virtual influencers (digitally created personas that produce content similar to human influencers) to expand educational reach while maintaining pedagogical integrity.
Virtual influencers represent an untapped opportunity for educational institutions. Unlike human influencers limited by time and geography, virtual influencers can operate continuously across multiple platforms, reaching diverse audiences with consistent messaging. However, their educational application requires careful design consideration beyond commercial or entertainment contexts.
This presentation introduces a framework bridging human educational influencer practices with virtual influencer design. Drawing from peer-reviewed research on how human educational influencers position themselves, create content, and engage audiences, the framework identifies key design dimensions that inform the Virtual Influencer Canvas, a practical tool translating these insights into actionable design elements. Attendees will gain practical insights for applying this framework within their own educational contexts, while addressing critical questions of ethics, authenticity, effectiveness, and implementation challenges.
This session offers valuable insights for educators, communication professionals, and digital strategists interested in scaling educational impact through emerging technologies while maintaining pedagogical rigor and social responsibility.
Irina Sarah Dragomir, NHL Stenden University of Applied Sciences, ML & Tampere University of Applied Sciences, FI
Katherine Watson,
Mary Dereshiwsky,
Mark Mabrito, Purdue University Northwest, USA