From McDonalds to Wai Wai: Comparing Universal Design for Learning (UDL) and a Culturally Grounded Instructional Model to Aid Instructional Designers Navigate Framework Decisions

In multicultural learning environments, instructional designers face an important question: should they adopt universal frameworks that address general learner variability, or culturally grounded frameworks that address learners’ cultural contexts? This conceptual paper compares Universal Design for Learning (UDL) with a culturally grounded instructional-design model to examine points of alignment, divergence, and applicability across diverse educational settings. Both frameworks emphasize inclusive, flexible design through engagement, representation, and learner agency (CAST, 2018). However, they differ in epistemological orientation and in their use of culture. For instance, UDL addresses learner variability of affective, cognitive, and metacognitive dimensions, which can help to build a scalable foundation for learner accessibility. In contrast, a culturally grounded model, drawing on sociocultural theory and culturally responsive pedagogy, positions culture as central, situating variability within learners’ home cultures, institutional contexts, and emergent classroom cultures (Gay, 2018; Vygotsky, 1978). We propose a structured approach to aid instructional designers in selecting the most appropriate instructional design model under certain conditions. For example, we argue that UDL is most effective when accessibility and scalability are the most important priorities, whereas a culturally grounded model should be used when instruction must navigate multiple cultural systems, foster relational trust, and support co-construction of meaning. By aligning framework selection with the cultural complexity and instructional goals of the learning environment, designers can create learning experiences that address learner needs.

Karen K. Fujii, Niels Brock Copenhagen Business College, DK

Karen Fujii, Ph.D., is an associate professor at Niels Brock Copenhagen Business College in Copenhagen, Denmark. She is an MBA module leader who teaches international students cross-cultural management and various marketing and business strategy programs. Her background is in global marketing, communications, and multimedia, having worked in broadcasting, non-profits, corporate, and higher education institutions in Europe and North America.


Natalie Perez, University of Hawaiʻi, US

Dr. Natalie Perez works as a Senior Research Scientist. She has a unique interdisciplinary background that integrates educational technology, retention support services, instructional design, and organizational psychology with an emphasis on mixed methods and design-based research within higher education and corporate environments. Her secondary line of research focuses on qualitative methodologies and generative artificial intelligence (GenAI), including its use and application, particularly within the context of unstructured text data and qualitative analysis.  

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